Who We Are

The King's Hawaiian tradition began in 1950, when founder Robert Taira opened his first bakery in Hilo, Hawaii. After several years of success, Robert moved his family business to Honolulu and opened that city's first combination Bakery & Restaurant, which became extremely popular. In addition, Robert's unique Portuguese sweet bread received a great deal of attention from residents and visitors alike. This came to be known as King's Hawaiian Bread.